Partner GTM podcast
October 9, 2024 Podcast deep dive into the problem of "We have great people" not working as a GTM strategy. Its 'table stakes.'
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"We have great people" is not a GTM strategy
October 8, 2024 This is Captain Obvious, but I need to say "We have great people" is not a go-to-market strategy. As an ISV, service provider partners need to think about how you Articulate their Focus.
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Collaboration podcast
October 4, 2024 Podcast deep dive into a collaboration point of view. Partnership with a capital "P"
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Working with Partners podcast
September 21, 2024 A podcast deep dive discussion into the Sales Enablement curriculum on working with partners.
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Working with Partners
September 16, 2024 Generic PDF used in direct sales enablement sessions for working with and co-selling with partners.
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Partnership vs Channel podcast
September 12, 2024 A conversational podcast-like discussion on how a true Partnership isn't the same as a Channel.
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Partnership and Channel are not the same thing
September 10, 2024 For enterprise products, in my experience, the traditional idea of a channel doesn’t apply. For this type of organization, a real Partnership is ideal… and in fact a close cooperation that looks like co-selling can drive significant growth and scale. Check out the article below for more details.
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Partner Activation podcast
August 27, 2024 A conversational podcast-like discussion on Activation, onboarding, and related topics.
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Partner Activation - Are you doing it wrong?
August 27, 2024 There is a lot of excellent content and thought leadership on LinkedIn about maturing partner programs and processes. Not enough is said about where it all starts... onboarding. In this article I share my thoughts and experiences that have driven great results to Activate Partners.
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