Unlock partner potential.
Executive strategy and operational consulting to design, launch, and scale partner-led growth — without the cost of a full-time VP.
20+ yrs
GTM & partner leadership
5×
Venture-backed scale-ups
Global
ISV, SI & VAR ecosystems
Hands-on
Strategy through execution
Why we stand out
A senior partner operator who has built it before.
Three things you get when you bring Peter in — whether for a 90-day sprint or as your fractional VP of Partnerships.
Early-stage expertise
Thrive in startup, fast-paced, and rapidly changing markets. Proven leader in venture-backed startups and early-adopter product categories.
Growth-driven results
Built upon a successful direct sales career. Drives outcomes through strategy and crisp execution of enablement and partner programs.
Product adoption
A marketing-technologist mindset with a long history of becoming a hands-on, business-value product subject matter expert.
Trusted across enterprise SaaS & partner ecosystems
The diagnosis
Why most partner programs underperform.
Three patterns we see across early- and growth-stage SaaS — and the operating model that fixes them.
The Leadership Gap
Programs stall when they're owned by no one
Or by a junior hire who can't get executive air cover. You need senior leadership and GTM alignment before the ecosystem can function. That's exactly the gap fractional VP leadership closes.
01The Data Gap
Partner revenue stays invisible
Partner-sourced and co-sell revenue lives in spreadsheets, not your CRM. Finance can't see it. Sales doesn't trust it.
02The Motion Gap
Programs launch but stall
Without enablement, partner playbooks, and clear rules of engagement, even great partners go quiet after the kickoff.
03Engagements
Three ways we work together.
Ecosystem & Partner Leadership
Interim or part-time VP Partnerships to build, optimize, and scale your GTM ecosystem.
Enablement Programs
End-to-end onboarding and enablement strategy tailored to your business objectives and target markets.
Operations & Technology Advisory
Evaluate new tools, optimize what you have, and implement your partner stack with a clear ROI.
What clients say
"Instrumental in designing and implementing Contentstack's highly successful partner program spanning ISVs, SIs, and VARs globally. With a keen strategic mind and broad industry experience, Peter quickly assessed, upleveled, and scaled the company's GTM operations."
Let's talk
Ready to unlock partner-led growth?
Book a 30-minute discovery call. We'll diagnose where your partner motion is leaking value and outline what to fix first.