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Fractional leadership

Ecosystem & Partner Leadership

Senior partner leadership on demand. I step in as your interim or part-time leader — a fractional VP of Partnerships — to build, optimize, and scale your GTM ecosystem end to end.

Most venture-backed software companies know partnerships should be a growth lever long before they're ready to hire a full-time executive to own it. Some will mistakenly ask a former salesperson, or a partner manager who has been an individual contributor, to build the program and ecosystem. This is like asking the pilot to fly the plane while building one for the first time ever.

The result is a program that launches with energy and then stalls: a page full of logos, a handful of paper partners, and very little repeatable revenue.

A fractional engagement closes that gap. You get the strategy, operating cadence, and executive presence of a seasoned partner leader — reporting to you, your board, and your investors — at a fraction of the cost and commitment of a full-time hire.

Where this fits

This is the right engagement when you need an owner for the partner motion — someone accountable for strategy and execution, not just advice. Common situations: standing up partnerships for the first time, recovering a program that stalled after kickoff, bridging a gap between partner leaders, or preparing the ecosystem story for a fundraise or exit.

How we work together

We start with an ecosystem audit and maturity benchmark to establish where value is leaking today. From there I set the strategy, design the program tiers and rules of engagement, and run the operating cadence — partner reviews, pipeline inspection, and the cross-functional rhythm that keeps sales and partners aligned. As the motion proves out, I help you design the team and make the first hires so the program outlasts the engagement.

Outcomes

What good looks like

A clear, prioritized partner strategy tied to revenue targets
A framework for efficiently recruiting and activating partners
Processes focused on driving and tracking partner sourced and influenced revenue
A program and ecosystem foundation for producing scalable results

Fractional leadership

Need a partner leader now, not a 6-month search?

Let's talk about where your partner motion stands and what an interim or part-time leadership engagement would look like.